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It Must Be Love

1926·Directed by Alfred E. Green

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Released
August 22, 1926
Runtime
1h 10m

About It Must Be Love

  • Comedy

Synopsis

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

Director
  • Alfred E. Green
Writers
  • BHBrooke Hanlon
  • RWRob Wagner
  • JJJulien Josephson

Principal cast

In billing order
  • Colleen MooreFernie Schmidt
  • Jean HersholtPop Schmidt
  • Malcolm McGregorJack Dugan
  • Dorothy SeastromMin
  • MOMary O'BrienLois
  • Arthur StonePeter Halitovsky
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